Is AIDMA not effective? What is the pulse-type consumption proposed by Google?
It should be distinguished from "journey-type consumption behavior," which fosters the desire to buy over a certain period of time!
Until now, it has been said that the basics of marketing lie in "AIDMA." With the arrival of the digital society, there have been some cyclical changes such as "AISAS" and the step cycle, but the fundamental purchasing behavior remains a gradual flow of awareness, interest, memory, and purchase. When utilizing MA tools, scoring based on this purchasing behavior cycle and attributes is essential, but to connect results to drastically reduced labor, we believe that the basic theory should shift to the "pulse consumption behavior" proposed by Google since 2018. *For more details, please refer to the attached PDF document. Feel free to contact us for further information.
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